Colgate
Agency: Wunderman Thompson
Role: Lead Copywriter
Team: Casey Lynn, Rudy Gajadhar, Sarah Deaton
As the world began to close its doors this
year in February, I was lucky to work with a small team of creatives to bring the newest addition to Colgate’s line of teeth-whitening products: The Optic White Overnight Whitening Pen. I was responsible for all copy for social, banner ads, and Amazon+ Pages.