Cottonelle

Cottonelle Toilet Paper & Flushable Wipes

Agency: Wunderman Thompson
Role: Lead Copywriter
Team: Casey Lynn, Rudy Gajadhar, Sarah Deaton

I lead the copy direction in a small group of creatives for Cottonelle’s highly-coveted flushable wipes in addition to their already-popular toilet paper. Considering the demand of toilet paper in the country at the time, the brand had the interesting challenge of navigating extreme demands, during an unprecedented time. I was responsible for navigating these waters regarding messaging, producing primarily all copy located on the Amazon+ Pages.