VIVA Disposable Towels
Agency: Wunderman Thompson
Role: Lead Copywriter
Our creative team was tasked with the interesting challenge of introducing VIVA’s Spring Cleaning campaign in the middle of the rising pandemic. We made informed, intuitive choices to highlight the benefits of using the product while remaining sensitive to the extenuating circumstances much of our target audience was facing. I was primarily responsible for all social ad copy, as well as full Amazon+ copy.
Team: Casey Lynn, Rudy Gajadhar, Sarah Deaton
