Depends Underwear for Men
Agency: Wunderman Thompson
Role: Lead Copywriter
Legacy brand Depends required a digital revamp to promote their many discreet incontinence products for men. including a full audit of their educational and support materials. Remaining sensitive to the pain points pertaining to each audience helped us approach the subject incontinence with respect, consistency, and awareness. I worked on all copy on product copy and content across the Amazon+ Page.
Team: Casey Lynn, Rudy Gajadhar
