Kleenex

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Agency: Wunderman Thompson
Role: Lead Copywriter
Team: Casey Lynn, Rudy Gajadhar, Sarah Deaton

Working with the team at Wunderman Thompson, I helped write product copy for a suite of Kleenex products listed in the Amazon+ store. Using previous brand decks for consistency, I looked for creative ways to expand the product copy to differentiate it from other Kleenex favorites consumers know and love.

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